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Undergraduate Courses in English

Courses in Marketing (MKTG)

Course Number

Course Title

Instructors

No of ECTS

AUEB Department

Semester offered

MKT1

Introduction to Marketing

K. Intounas

6

Marketing & Communication

Spring

MKT2

International Marketing Management

Panigirakis & E. Kapareliotis

6

Business Administration

Spring

MKT3

Advertising and Communication Management

G. Panigirakis &
E. Kapareliotis

6

Business Administration

Fall

MKT4

Industrial Marketing

P. Argouslidis

6

Marketing & Communication

Fall

MKT5

Marketing of Financial Services

P. Papastathopoulou

6

Marketing & Communication

Fall

MKT6

Public Relations

I. Christodoulakis

6

Marketing & Communication

Spring

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